Customer Targeting Services & Data Strategy

Stop wasting ad spend on the wrong audience. Riise Marketing provides expert customer targeting services, leveraging data, location, and user intent to put your brand in front of your ideal customer and help drive revenue.

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Advanced Segmentation,Powered by Data

We move beyond basic demographics. By using advanced segmentation and modeling, we build high-intent audiences that are primed for higher conversion rates. We help you stop guessing and start targeting with confidence.

Unlock Your First-Party Data (CRM)

We securely onboard your CRM lists to Google and Meta, allowing you to retarget existing customers or exclude them to focus purely on new acquisition.

Scale with Predictive Modeling

We analyze your best customers to identify high-value patterns, finding new prospects who exhibit similar behaviors and purchasing intent to expand your reach efficiently.

Strategic Location Targeting

We target key locations where competitors operate. By combining proximity targeting with high-intent data, we engage active buyers near these strategic points.

B2B & Account-Based Targeting

Reach decision-makers, not gatekeepers. We use LinkedIn and programmatic data to target by job title, industry, or specific accounts (ABM) to reach the C-suite.

Tradeshow & Event Demand Gen

Dominate the show floor. We saturate conventions and events with immersive ads on YouTube, Discover, and Gmail, targeting attendees throughout the event experience.

In-Market & Intent Targeting

Reach people ready to buy now. We use behavioral signals and search data to connect with users actively researching your services at the moment of highest intent.

Sequential Retargeting

Tell a story, don't just follow people. We build sophisticated funnels that serve specific messages based on user behavior (like abandoned carts) to help improve conversion rates.

Server-Side Tracking & CAPI

Don't let ad blockers lose your critical data. We implement server-side tracking (Conversion APIs) to bypass browser restrictions, sending user signals directly to ad platforms to help improve audience matching and attribution accuracy.

Focus on ROAS, Not Reach

Big audiences are expensive; right-sized audiences are profitable. We constantly refine your targeting to minimize low-quality traffic and focus your budget on the segments that drive the most efficient Cost Per Acquisition (CPA).