Go Beyond Search with Google Demand Gen Services

Stop waiting for people to search for you. Riise Marketing builds immersive Google Demand Gen campaigns designed to capture and convert your ideal customers across YouTube, Discover, and Gmail.

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Reach 3 Billion UsersWhere They Stream & Scroll

Search ads capture intent, but Demand Gen creates it. We leverage Google’s AI and visual-first placements to reach users in their moments of discovery. We help transform passive scrollers into active buyers through a variety of strategic use cases.

Find New Customers with Lookalikes

Expand your reach beyond search. We utilize Google’s "Lookalike" segments to analyze your data and identify new high-value prospects who behave just like your best customers.

Dominate Tradeshows & Events

Be everywhere your prospects are. We geofence convention centers and hotels, putting your brand on attendees' screens (YouTube, Gmail) while they are physically at the show.

Drive Sales with Shoppable Ads

Drive purchases from video views. We integrate your Merchant Center feed into video ads, allowing users to browse and buy instantly directly from YouTube and Discover.

Win on YouTube Shorts

Capture attention in the feed. We manage high-impact video campaigns on YouTube Shorts and In-Stream, leveraging vertical video best practices to maximize brand recall.

High-Impact Retargeting

Re-engage visitors who didn't convert. We build visual campaigns that follow users onto their favorite content platforms, keeping your brand top-of-mind when they are ready to buy.

Creative Strategy & Optimization

Creative is the new targeting. We rigorously test headlines, descriptions, and assets to identify the winning combinations that drive the most efficient Cost Per Action (CPA).

Visual Storytelling Meets Google AI

Demand Gen is a "social" ad experience powered by Google's data. We combine compelling visual storytelling with Google's machine learning to put the right creative in front of the right user at the right time.

A Seamless Cross-Channel Strategy

We don't run Demand Gen in a silo. We integrate these campaigns into your broader Search and Shopping strategy, ensuring consistent messaging and helping to improve the lifetime value of every user we acquire.